Inspire travelers at destination with experiences
Experiences are the reason people travel
From seeing the Sagrada Familia in Barcelona to hiking Machu Picchu in Peru, experiences are what spark desire and create memories.
Experiences are becoming a central reason for travel, especially among younger generations who prioritize experiences over material goods
For travel sellers, showcasing experiences at the right moment turns passive browsers into inspired bookers. Whether it’s attracting new visitors to your site, re-engaging past customers, or enhancing the booking journey, experiences are a powerful lever to drive both emotion and conversion.
Inspiration
Social media, storytelling, visual content on activities to spark desire to explore
Emotional phase
Activities evoke anticipation, curiosity, excitement and deepen engagement
Evaluation
Travelers compare destinations by activities offered and they are a key filter
Booking
Unique and meaningful activities tips decision to book : It converts interest to action
Benefits to inspire travelers
Enrich the customer journey: Travelers want to know what to do at their destination with minimal effort. Providing curated and trusted recommendations adds significant value and improves customer satisfaction
Drive conversion: OTAs that lead with experiences are better positioned to win over today’s and tomorrow’s travelers
Boost loyalty and engagement: Travelers want to know what to do at their destination with minimal effort. Providing curated and trusted recommendations adds significant value and improves customer satisfaction
Inspire, how?
You can use Amadeus Discover content to inspire customers to travel and drive more traffic and bookings via many channels!
Website
Experiences are why people travel.
Highlight destination attractions to capture attention and keep travelers exploring.
Email campaigns
Encourage travelers to choose their next destination based on their profile and interests! With Amadeus Discover, you can offer them personalized recommendation.
For example, if they went scuba diving in Egypt last year, you can share with them related interests in different destinations around the world, and satisfy their passion for sport and desire to travel.
Ads & Social media
Use striking visuals of iconics activities to grab travelers’ attention and make them want know more. Make them dream to buy their next trip.
Activity-based content, such as showcasing unique experiences, cultural events, or adventure sports, evokes curiosity and emotional engagement, which are crucial in the early dreaming phase