Amadeus Discover helps travel sellers to cross-sell

After the trip booking: What's next?

Between flight booking and travel date

0 days

Travelers book their activities 1 to 3 month before departure

+ 0 %

Travelers book their activities at destination

0 %

As an OTA you are specialist in the “how to go” part of the trip, but there is a +200 Billion euro opportunity of placing “what to do” right beside it. According to Phocuswire, “Travel brands and destinations that lead with experiences will be best positioned to win over the traveler of today – and especially tomorrow.”

The average lead time between flight booking and travel date is 50 days. Meanwhile, sightseeing tours, local excursions, and cultural experiences are booked either before departure or directly at destination. This gives many opportunities to engage with the travelers help them prepare the best experience and cross-sell additional products !

(source: Phocuswire).

Benefits of cross-selling for travel sellers

Capture bookings that are done offline today

Increase your customers’ satisfaction by complementing their travel plans with experiences

Increase your average revenue per booking

Cross-selling, how?

You can use Amadeus Discover content to cross-sell tailored experiences to your customers before and during their trip via many channels!

On-site Content (Destination Pages)

Integrating experience content directly on destination pages turns inspiration into action.

By showcasing relevant, bookable activities where travelers are already researching their trip, you create a seamless discovery journey that drives higher engagement and conversion.

This integration not only enhances the value of the destination content but also positions you as a one-stop shop for planning and booking, increasing both customer satisfaction and revenue per user.

Direct Communication Channels (Emails & WhatsApp)

Using direct channels like emails and WhatsApp allows you to proactively surface personalized experiences at key moments in the traveler journey, right after booking or just before departure.

These touchpoints are trusted and timely, making them perfect for highlighting activities that match the traveler’s profile and itinerary.

By delivering the right experience at the right moment, you will increase the likelihood of add-on bookings while reinforcing our role as an efficient and helpful travel partner.

In-Trip assistance tools (Digital assistant & App notifications):

During the trip, digital assistants and app notifications become powerful tools to enhance the traveler’s on-the-ground experience.

By suggesting nearby activities, last-minute availability, or hidden gems, we remain contextually relevant and useful throughout the journey.

These in-the-moment prompts not only drive incremental bookings but also strengthen brand loyalty by turning a good trip into a great one, thanks to perfectly timed, personalized recommendations.