Amadeus Discover helps travel sellers to convert abandoned card
Turn indecision into excitement
Abandoned carts are often the result of hesitation or a lack of emotional connection. In fact, 81% of travel bookings are abandoned before completion (Source: SaleCycle and Baymard). That’s not a dead end, it’s a second chance.
Destination activities can bridge that gap. By painting a vivid picture of what the trip could feel like, the food, the adventure, the hidden gems, they make the experience more tangible and desirable.
And it works: cart abandonment emails in travel average a 40% open rate and convert up to 25%. By showcasing exciting activities through personalized email retargeting, social ads, or notifications, you reignite interest, inspire action, and give travelers a compelling reason to come back and book.
Benefits for travel sellers to use experiences to convert abandoned card
Reconnect & recover : Engage travelers during their purchase journey with personalized content that taps into their emotions
Boost engagement: Inspire with content that sparks excitement and build a deeper connection to a destination and your brand
Convert & upsell: Targeted emails can convert up to 25% of abandoned carts while promoting destination activities to increase overall booking value.
Converting abandoned card or retarget customer, how?
You can use Amadeus Discover content to re-target abandoned carts by highlighting activities they can do at their destination via many channels!
Notifications
Convert undecided travelers into satisfied buyers with personalized notifications.
The content and image of the notification must be eye-catching and personalized based on traveler’s research and interests.. Photos of experiences that make them dream of their next trip can be very convincing. Once travelers have clicked, they will be redirected to the travel seller website to book their trip.
Direct Communication Emails
Take them back where they have left.
Sending a personalized email to travelers who haven’t yet purchased their trip, suggesting activities that match their interests, can make it easier for them to convert.
For example, showing that activities will soon be sold out can help travelers hurry up and book.
When travelers click on the activities they’re interested in, they’re redirected to the travel seller’s website to book the complete trip, activity, flight and hotel.
Social media & advertising
Social media ads can help travel sellers retarget abandoned baskets with activities that may be of interest to them and may soon be sold out, to give the traveler a sense of urgency to book.
Catchy ads with eye-catching experience photos to convert visitors into customers.
